Monday, 14 August 2017

Senior CRM Analyst Marketing Man

Senior CRM Analyst
Marketing Agency
Boston
$85,000 - $110,000 + benefits

Are you an expert in creating customer journeys through the use of marketing data? If you are analytically minded, and have proven experience delivering insights and recommendations to senior level stakeholders on how campaigns across multiple channels perform, then keep reading…

WHERE WILL YOU BE WORKING?:
A rapidly growing Marketing Agency in the heart of Boston that has huge global clients, specializing in integrating offline and digital campaigns to provide a first-class service to their diverse clients by being able to choose the right channel and message to interact with their customers. This is a brand new role in an expanding team, so huge growth potential.

THE ROLE IN MORE DETAIL?:
This role requires a strong CRM strategist to advise diverse clients on their innovative marketing communications strategies. You would be responsible for optimizing data and supplying the clients with an analytically driven approach to how they target their customer, across multiple channels. This role requires you to work seamlessly with the other teams to contribute to the strategic approach for the client and be responsible for the development and execution of direct marketing campaigns. You will:


Have a strong analytical mindset and be able to understand raw data to derive insights
Work closely with the client to understand their marketing objectives, and deliver insights into the customer journey
Utilize your campaign management and measurement skills to highlight performance, segments of the market to target and the success across multiple channels
Make recommendations on new ways to innovate communication strategies to capture a wider and more loyal audience as well as develop both new and existing relationships

YOUR SKILLS AND EXPERIENCE:
Strong experience in Campaigns/CRM/Direct Marketing with digital experience preferred
Excellent project management and time management skills with an element of relationship development
Experience in providing strategic analytics and insights to stakeholders
Proven experience within a Marketing Communications and Strategy background
Data driven and the ability to take raw data and turn it into a customer story

HOW TO APPLY?:


Please register your interest by sending your resume via the Apply link on this page.

Apply Online : Click Here 

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